As part of our mission to inspire excellence in Italian wine tourism, The Grand Wine Tour actively organizes and hosts training days for our Member Wineries. These days are an opportunity for staff members from our wineries to meet, interact, and share insights on wine tourism hospitality in their respective regions. It also provides the Association the chance to make sure our wineries have the latest knowledge and training in the industry. [caption id="attachment_8220" align="alignleft" width="970"] The Grand Wine Tour Association, Umberto Cesari, Emilia-Romagna At the end of February, The Grand Wine Tour hosted its first hospitality manager training day at our Member Winery, Umberto Cesari in Emilia-Romagna. These training days are designed for staff members, in this case, hospitality managers, from all of our wineries to come together and work on ensuring that they are providing the best services possible. It is training days like this that ensure our Mark of Excellence continues to be distinguished for providing top-of-the-line services, unique experiences, and memorable wine tours. [caption id="attachment_5489" align="alignleft" width="950"] The Wine Shop, Umberto Cesari, Emilia-Romanga Umberto Cesari, one of our Member Wineries, graciously hosted us at their gorgeous winery in the badlands overlooking Bologna. The weather was unseasonably warm, which allowed everyone to enjoy a bit of free time on the winery’s expansive outdoor terrace. Hospitality managers definitely know how to mingle! The day was spent listening to presentations and brainstorming the best possible way to offer guests an unforgettable wine experience. This type of training is critical for wineries, which by virtue, tend to focus heavily on their product and may not always know how to move forward on creating experiences that are service-driven. It is a mindset shift that is underway in Italian wine tourism and The Grand Wine Tour is leading the way forward. Speakers included Sonia Speroni of Ormina Tours; Dr. Roberta Garibaldi, Italy’s leading food & wine tourism expert; and Francesco Minetti, CEO of Well Com, the wine communications agency that leads The Grand Wine Tour’s strategy. [caption id="attachment_8222" align="alignleft" width="768"] Liano wine, Umberto Cesari, Emilia-Romagna All three speakers focused on the importance of creating wine tour and tasting offers that meet the demands of tourists visiting them and showcase the highlights of their territories. Wine tourism is growing both in Italy and abroad. People, more and more, are seeking food and wine experiences that connect them with the territory they are visiting; it is a way to explore a culture through food. It was a vote of confidence knowing that The Grand Wine Tour currently excels in designing these types of wine experiences and are codified in our Manifesto. We look forward to the ideas shared being put to good use at all of our wineries for you to enjoy! For further information about our bespoke wine experiences, Mark of Excellence or Association, please contact us at firstname.lastname@example.org.