The secret of success for Ceretto in Piedmont is owed to the exceptional soil and climate of the Langhe and the proprietors’ passion and wisdom to capture this quality in the wine.

Riccardo Ceretto understood this in the 1930s when he began making wine. His sons Bruno and Marcello completed their father’s vision when they purchased vineyards in what are today's some of the most celebrated zones of Barolo and Barbaresco. In the winery’s three estates — Monsordo Bernardina in Alba, Bricco Rocche in Castiglione Falletto, and Bricco Asili in Barbaresco — Ceretto produces the great Barolo and Barbaresco wines, the flagships of their production, along with other labels such as the white Langhe Arneis Blangé and high-quality Moscato.

The year 2000 was a turning point for Ceretto. They began switching to sustainable practices in the vineyards and in the cellar, as well as beginning many new projects, including hazelnut production with Relanghe, wine importing with Terroirs and a collaboration with Enrico Crippa, the 3 Michelin-starred chef of Piazza Duomo and its bistro, La Piola in Alba. In 2000, the Bricco Rocche winery commissioned a modern design addition known as The Cube, a transparent and frameless glass structure overlooking the vineyards.

Then, in 2009, The Grape was built at the Monsordo Bernardina estate, a transparent bubble that appears suspended over the vineyards and is open for wine tastings, events, conferences, and more. Many wine travellers have also seen Ceretto’s bright, multicoloured Chapel in the middle of their vineyards, painted by artists Sol LeWitt and David Tremlett.