Discover the Timeless Charm of Coppo: A New Chapter in Wine Hospitality

Magazine

Discover the Timeless Charm of Coppo: A New Chapter in Wine Hospitality

09 June 2025

Nestled in the heart of Canelli, a UNESCO World Heritage site renowned for its rich viticultural heritage, Coppo stands as a beacon of Italian winemaking excellence. With a legacy spanning over a century, the family-owned winery has masterfully blended tradition with innovation, crafting wines that capture the essence of Piedmont


The historic cellars, affectionately known as the "Underground Cathedrals”, are a testament to this enduring legacy. Carved into the limestone hills beneath Canelli, these expansive tunnels stretch over 5,000 square meters and reach depths of up to 40 meters. Originally constructed in the 18th century as small storage cellars, they were expanded over the centuries and, in 2014, were honored with UNESCO World Heritage status, recognizing their architectural splendor and significance in the art of winemaking.

As enotourism flourishes, Coppo is embracing a new chapter that invites visitors to immerse themselves fully in the wine experience. Beyond exploring the iconic cellars, guests will soon have the opportunity to reside amidst the history and charm of Canelli. A commitment to hospitality has led to the meticulous restoration of historic properties, ensuring they retain their original allure while offering modern comforts.

The latest endeavor involves the transformation of Palazzo Pennone Coppo, an elegant historical building in the heart of Canelli. Soon, beautifully curated apartments will be unveiled – seamlessly blending timeless architecture with contemporary luxury. This initiative reflects a dedication to preserving cultural heritage and enhancing the experience for wine enthusiasts worldwide.

At Coppo, hospitality is more than a service – it is an invitation to live and breathe the history, flavors, and traditions that define these wines. Whether savoring an intimate tasting, touring the historic cellars, or staying in the newly restored accommodations, every moment is crafted to create lasting memories.

Wine lovers are warmly welcomed to Coppo – where tradition meets innovation, and every glass tells a story.